Chandigarh

Unauthorised hoardings may be removed from Sector 17

August 03, 2016 03:41 AM

Chandigarh: Unauthorized hoardings and sky signs are dotting the City Centre, spoiling the aesthetic appearance of one of the best planned commercial hubs in the region.

According to rules, commercial premises owners can use only one-third of the space on display boards for other brands and two-thirds of it should be for its name. In the absence of proper enforcement, this is being violated with impunity.

In a meeting held on November 17, 2009, shop owners were given a time period of 15 days for removing the irregular advertisements and restrict them to designated places. They were also asked not to paint the pillars and walls for any form of advertisement.

"The clutter of billboards has turned into eyesores at most places and the problem aggravates during sales when massive hoardings are put up to attract customers with huge discounts," said Amarjeet Bains, a dentist from Sector 30. A recent report submitted by the UT architecture department points out, "If this Laissez Faire goes unchecked, like it has till now, Chandigarh would soon become the weird envy of other cities in the neighbouring states."

The existing norms are silent on use of digital screens, electronic boards and digitally prepared hoardings being increasingly used by traders to woo customers. To remove the ambiguity, MC has been working on revising the norms for the past two years.


A photograph-based report prepared by the MC authorities revealed that traders had tried to sell as much space to other brands to make an extra buck in gross violation of the norms.  

As per the law, a trader has to take prior permission of the administration before display of advertisements. Though the administration has been averse to making any such relaxations to preserve the skyline and aesthetic beauty of the city, the purpose of the tough policy has been defeated with illegal hordings.

In a meeting held on November 17, 2009, shop owners were given a time period of 15 days for removing the irregular advertisements and restrict them to designated places. They were also asked not to paint the pillars and walls for any form of advertisement.

To add to the problem, ducts of air conditioners hanging outside showrooms further spoil the look of the commercial complex.

 

 

 

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