CHANDIGARH : Bausch + Lomb, a leading global health and wellness company, has introduced 32 new variants of Lacelle color Cosmetic Lenses in India.Adding to the existing range of 4 colors, Lacelle would now be available in 36 different shades and patterns with ranges from 1 Tone to 3 Tone, the new Lacelle lenses have a unique intricate lace pattern which enhances the cosmetic effects and gives more depth and sparkle to the eyes. With a vast range of colors like Grey, Brown, Blue, Green, Aqua, Violet, etc. to choose from, the lenses have been launched under the sub-brands Lacelle Premium, Lacelle Classic, Lacelle Circle, Lacelle Classic Grande, Lacelle Star and Lacelle Jewel.
“Young Indian consumers are highly aspirational, conscious and experimental when it comes to fashion. The launch of the new variants of Lacelle color lenses aims to offer consumers the full palette of world class Cosmetic Lenses and establish color lenses as a sought after fashion accessory,” said Sanjay Bhutani, Managing Director, India & SAARC at Bausch + Lomb India.
Bausch + Lomb has also recently appointed Bollywood actor and style diva, Lisa Haydon as the brand ambassador for Lacelle.
“We are currently the leader in the Contact Lenses and Lens Care category in the country, with more than 60 percent of the market share. By bringing in top of line products like Lacelle, we expect to grow the overall Contact Lens market at a rapid pace and continue to maintain our leadership in the category,” said Indranil Chakravarty, Commercial Director, Vision Care Business, Bausch + Lomb, India.
The new range of lenses would be available in 10,000 retail outlets in India, across metros, non-metros and upcountry towns. Lacelle lenses are priced between INR 1000 – 1200 for a month’s usage.