Life & Style

Pakistan back on trade map, Musters foreign clientele under one roof

March 01, 2015 04:07 PM
Pakistan changing life-style exhibited


* Two-day Karachi fashion show brings top designers to exhibit their latest

By Saira Agha

It's events like these; Pakistan seems to be back on the trade map. The Trade and Development Authority of Pakistan arranged their annual Expo Pakistan event, which kick-started on Thursday and will last until today (Sunday). The event has been spearheaded by TDAP Secretary Rabiya Javeri Agha and TDAP CEO SM Muneer. During the four day Expo Pakistan event, an exhibition showcasing Pakistan's knit and wear, the handmade products as well as some of Pakistan's best retail outfits were shown, held at the Expo Centre, running parallel to a two-day fashion show held on Thursday and Friday at a local hotel of Karachi.

Next up was Adnan Pardesy with his collection inspired by Chinese floral, Japanese weave structure, Greek temple landscape and African tribal motif. Subtle, cohesive and very wearable, Pardesy took a bow for his collection beaming with pride. 

Zaheer Abbas began the two-day fashion fest with his collection titled Ode to Thar. The panelling, tasselled jackets, the beautiful colour combinations and the chunri addition to his ensemble made up for one well-crafted collection. Sahar Atif with her Sultanate collection showcased kurtas with emperor sleeves, jackets with floral borders and pants with corresponding prints. With a ready-to-wear collection, the designer was spot on with her retail philosophy in mind.

Karma Pink, Akif Mehmood, Nickie Nina and Sara Shahid displayed capsule collections as part of the TDAP Mix segment. Next up was Fifth Element with Rizwanullah as the designer. Rizwanullah played safe and neutral with a collection based in an ivory and silver colour palette. Drapes, ponchos, kaftans and jumpsuits set in silk mainly were displayed. Next up was Adnan Pardesy with his collection inspired by Chinese floral, Japanese weave structure, Greek temple landscape and African tribal motif. Subtle, cohesive and very wearable, Pardesy took a bow for his collection beaming with pride. The Indus Valley School displayed a very interesting, quirky collection with long skirts and zip up jackets, depicting freshness to the fashion scene. Mohsin Ali was next for Sana Safinaz, bringing to the ramp bling and sequined jackets with neon accessories.

Deepak Perwani exuded sexiness and a standout appeal with his collection, featuring evening wear gowns and maxis with some interesting cuts. Lahore-based designer Ali Xeeshan brought variety to the ramp with the black striped shirts and tops with floral prints and floral gowns as some of our favorite.

The brand YBQ on Day 2 brought an interesting concept to the ramp with simple outfits accessorised heavily. We loved the plain Jane gone stylish concept. Nauman Arfeen with his collection set in black and beige was stylish, however with a little wowing factor. The collection shown by the Pakistan Institute of Fashion Design was as always fun to watch, with quirky neons paired with glitter shoes. We loved the pleated neon skirts. Harris Masood and Hassan Riaz came out to take a bow.

Zainab Chottani and Faraz Manan displayed capsule couture collections.

Arsalan Iqbal, Nida Azwer and Kuki Concepts were applauded in full for their collections, which spoke volumes of the designers fashion acumen with foreign buyers and clientele all seeming eager to get their hands on the outfits.

The hair and make-up and the exquisite styling of the models for the ramp was done by Saba Ansari of Sabs whereas Catwalk managed the event. The media and PR was handled by Catalyst PR & Marketing. Frieha Altaf choreographed the two-day fashion show. Hats off to TDAP for adding another feather in their cap with the ninth installment of the Expo Pakistan.

 

 

 

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