Minorities

Sikhs in USA launche awareness campaign about Sikhs and Sikh religion

June 23, 2017 05:35 PM
USA Sikhs launch campaign

Chandigarh: As part of the National Sikh Campaign (NSC), Sikhs in Fresno, California have launched a drive `We Are Sikhs Fresno' to create awareness about their Sikh religion and Sikh community in USA. The campaign features local and multiplatform community events and outreach to the local community.

“We are very proud to launch `We Are Sikhs Fresno.' It is a culmination of a long and collective effort of the Sikh community nationwide to underscore the pride we take in wearing the turban--a symbol of our community's commitment to equality and serving others,“ said Rajwant. He said that they had engaged AKPD (former US President Barack Obama's media team) and Hart Research Associates, which did the strategy work for the World Bank, Bill and Melinda Gates Foundation and the Harvard University.

Rajwant Singh, co-founder and senior adviser of NSC, informed  this reporter on Thursday that two television advertisements `Neighbors' and `Proud' are already running in the Fresno media. He said, “`Neighbors' explains the values of Sikhism and how they are similar to American values. `Proud' further highlights how Sikh values like tolerance, religious freedom and gender equality go hand in hand with American values.“

. Rajwant said these advertisements are running on CNN and FOX cable networks nationwide. The launch was attended by chairman of Fresno County Board of Supervisors Brian Pacheco and supervisor Buddy Mendes, Fresno Mayor Lee Brand, Fresno City Council president Clint Olivier, Fresno City Council members Oliver Baines and Esmerelda Soria besides members of the Sikh community

“We are very proud to launch `We Are Sikhs Fresno.' It is a culmination of a long and collective effort of the Sikh community nationwide to underscore the pride we take in wearing the turban--a symbol of our community's commitment to equality and serving others,“ said Rajwant. He said that they had engaged AKPD (former US President Barack Obama's media team) and Hart Research Associates, which did the strategy work for the World Bank, Bill and Melinda Gates Foundation and the Harvard University.

 

 

 

 

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